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Post by samsparrow74 on Feb 15, 2024 7:48:35 GMT
In recent years, the French agency TBWA\Paris has turned its campaigns for McDonald's , all ravishingly beautiful, into something very close to art that could perfectly hang on the walls of a museum. That TBWA\Paris' graphic advertising campaigns for the chain with the yellow arches do indeed exude art from every pore is evidenced in a new collection of four advertisements in which McDonald's boasts of always being there to fill the bellies of those who they stay up late In the advertisements, the iconic "m" of McDonald's logo integrates seamlessly and in an extraordinarily natural way into the neon-lit signage of typical nighttime establishments (discos, cinemas, bowling alleys and laser arcades). Behind such striking and successful snapshots is the photographer Aurélien Chauvaud. With this campaign, McDonald's and TBWA\Paris follow in Argentina Phone Number List the wake of an evocative work that, released in February of this year , promoted the fast food chain's "home delivery" through beautiful and impressionistic images of a city portrayed through fogged-up windows. due to rain Just a couple of months ago, last July, McDonald's and TBWA\Paris joined forces again in a campaign that was as minimalist as it was ingenious in which the "fast food" brand's fries served as takeaway signs. to customers to the American multinational's restaurants. TROPS, national leader in the production and marketing of mango and avocado from Malaga, has chosen Mediterránea, GroupM's media agency, as the Communication partner that will accompany it in this new stage of expansion and development of the brand presence in the national territory. . TROPS, with more than 2,300 associated farmers, is today a leading company that operates in international markets, competing successfully at a very high level of quality and service . To follow this new path and coinciding with its 40th anniversary, the Malaga cooperative joins the pool of Mediterránea accounts and takes a leap in its communication strategy by betting on a national advertising campaign through one of its star products, the mango. It is precisely with the objective of highlighting the excellent quality of the Malaga mango and promoting its consumption.
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