Post by huangshi715 on Feb 15, 2024 9:20:33 GMT
But when you have that many keywords per ad group, you can never have a 100% message match between the keyword you’re bidding on and the ad that is being triggered to show. Having too many keywords in an ad group makes search-to-ad message match virtually impossible. CLICK TO TWEET If you have 10 – 20 keywords per ad group like Google suggests, you’ll end up with a situation like this: 50-to-1-Ad-Group Can’t believe I actually found a Nutella ad.
The keywords that are pointing to this one ad Switzerland Email List could be: Nutella cookies recipe Nutella recipes Nutella brownies recipe Nutella cake recipe Nutella hot chocolate recipe Nutella frosting recipe Nutella cupcakes recipe Nutella ice cream recipe Nutella crepe recipe Nutella cheesecake recipe Nutella recipe book Nutella recipe book urban outfitters Nutella recipe brownie As you can quickly see, not all these keywords that you’re bidding on would be relevant to that one ad.
In an ideal world, when someone types in “Nutella cookies recipe,” you’d want an ad that has the following headline: “Nutella Cookies Recipe.” So how do you go about perfecting your message match? The answer is SKAGs. What are SKAGs? Single keyword ad groups (aka SKAGs) allow you to control the message match between the keyword and the text ad because only one keyword will trigger that specific ad. When you only have one keyword per ad group, your best bet will be to make your ad .
The keywords that are pointing to this one ad Switzerland Email List could be: Nutella cookies recipe Nutella recipes Nutella brownies recipe Nutella cake recipe Nutella hot chocolate recipe Nutella frosting recipe Nutella cupcakes recipe Nutella ice cream recipe Nutella crepe recipe Nutella cheesecake recipe Nutella recipe book Nutella recipe book urban outfitters Nutella recipe brownie As you can quickly see, not all these keywords that you’re bidding on would be relevant to that one ad.
In an ideal world, when someone types in “Nutella cookies recipe,” you’d want an ad that has the following headline: “Nutella Cookies Recipe.” So how do you go about perfecting your message match? The answer is SKAGs. What are SKAGs? Single keyword ad groups (aka SKAGs) allow you to control the message match between the keyword and the text ad because only one keyword will trigger that specific ad. When you only have one keyword per ad group, your best bet will be to make your ad .