Post by huangshi715 on Feb 15, 2024 11:18:31 GMT
CLICK TO TWEET 3. Does your overall page design feel trustworthy? People judge websites and landing pages at the blink of an eye. If your landing page’s design feels outdated or haphazardly thrown together, then it’s likely that it will feel less credible in the minds of your prospects. Take Litening Software’s page for example: rsz_screen_shot_2014-10-15_at_30704_pm The salesly copy, unrealistic guarantee and irrelevant background of a .
Peep and Oli wondered why the background of this page Croatia Email List was of a beach when the software is for restaurant owners. They explained that having a landing page design that is is irrelevant to your audience tells them that you don’t really understand them. And it can make your page feel untrustworthy. For Peep, the design wasn’t the only aspect of this page that hurt its credibility. He also thought these elements felt inauthentic and salesy: The spammy-sounding copy (phrases like, “easy profit response system” are jargonistic) The unrealistic guarantee in the headline .
(“10% profit increase for only 15 minutes a week” feels a little hard to believe) The red headline, reminiscent of high-pressure sales pages with lots of yellow highlighting Bonus tip: To ensure a trustworthy landing page, Oli recommended avoiding the word “spam” – especially in proximity to your CTA button. As Oli explained, the word “spam” conjures up unpleasant associations and creates a negative psychological feeling for prospects that makes them less likely to convert.
Peep and Oli wondered why the background of this page Croatia Email List was of a beach when the software is for restaurant owners. They explained that having a landing page design that is is irrelevant to your audience tells them that you don’t really understand them. And it can make your page feel untrustworthy. For Peep, the design wasn’t the only aspect of this page that hurt its credibility. He also thought these elements felt inauthentic and salesy: The spammy-sounding copy (phrases like, “easy profit response system” are jargonistic) The unrealistic guarantee in the headline .
(“10% profit increase for only 15 minutes a week” feels a little hard to believe) The red headline, reminiscent of high-pressure sales pages with lots of yellow highlighting Bonus tip: To ensure a trustworthy landing page, Oli recommended avoiding the word “spam” – especially in proximity to your CTA button. As Oli explained, the word “spam” conjures up unpleasant associations and creates a negative psychological feeling for prospects that makes them less likely to convert.