Post by huangshi715 on Feb 15, 2024 12:06:46 GMT
What? Now that you know who you are communicating with, why they visited your landing page and what their motivations/barriers are, it’s time to get more specific about the content on your landing page. Questions to ask: What do my prospects need to know in order to say yes? What should I focus on in order to convey the value of my offer? What should I focus on in order to overcome likely objections? What’s going to happen after they say yes? What is this page missing and what should I add .
How? Now – and only now – that you’ve gone through Kuwait Email List the initial four questions can you move on to the big “how” question: How should I optimize this landing page in order to get more prospects to say yes? If you have a tendency to base your landing page tests on whims and random ideas, try asking yourself this series of questions before you run your next test. I bet you’ll be pleasantly surprised by the effectiveness of your new LPO process. I’ve used this technique with several clients and though it usually takes several hours to get to the final “how” question, I’m consistently surprised by how much conversation, scrutiny and analysis it has facilitated.
Tend to base A/B tests on a whim? Here’s a process that will add intent to your #LPO efforts. CLICK TO TWEET And the moral of the story is… Running a series of random A/B tests on your landing page with no insight and no underlying hypothesis is like charging blindfolded through the woods, swinging a dull ax and hoping to hit a tree. It may sound like a ton of fun, but if your goal is to chop down a lot of trees (or get a lot of conversions), it isn’t a very effective strategy by any means.
How? Now – and only now – that you’ve gone through Kuwait Email List the initial four questions can you move on to the big “how” question: How should I optimize this landing page in order to get more prospects to say yes? If you have a tendency to base your landing page tests on whims and random ideas, try asking yourself this series of questions before you run your next test. I bet you’ll be pleasantly surprised by the effectiveness of your new LPO process. I’ve used this technique with several clients and though it usually takes several hours to get to the final “how” question, I’m consistently surprised by how much conversation, scrutiny and analysis it has facilitated.
Tend to base A/B tests on a whim? Here’s a process that will add intent to your #LPO efforts. CLICK TO TWEET And the moral of the story is… Running a series of random A/B tests on your landing page with no insight and no underlying hypothesis is like charging blindfolded through the woods, swinging a dull ax and hoping to hit a tree. It may sound like a ton of fun, but if your goal is to chop down a lot of trees (or get a lot of conversions), it isn’t a very effective strategy by any means.