Post by account_disabled on Feb 17, 2024 7:58:02 GMT
We’ve heard it all before: “Long copy closes the sale!” shout the copywriting gurus. “Shorter landing pages get more leads!” shouts the sales team. Who’s right? Well, as it turns out, they both are. If you’ve ever wondered “what’s the right length?” when it comes to all the things that go into your conversion marketing mix, then you’ll want to keep reading. Before we go through these examples, I’d like to add the caveat that you should always be testing to see what works best in your particular case – there’s a reason they’re called best practices, after all.
Landing pages Landing pages are at the heart of any successful Buy TG Database marketing campaign. The ideal length of your landing page will depend largely on the goal of the page. Longer landing pages are ideal for more information-intensive requests, like starting a free trial of a paid product, an online course, or service. Because money is involved (this applies to free trials, too), people what to know precisely what they’re getting – and what they’ll get out of it. For example, in the famous case study that Conversion Rate Experts used to make $1 million for SEOMoz (now Moz), the goal was to increase subscriptions of the Moz premium program.
The original landing page was more of a one-minute sampler, whereas the redesigned, longer landing page involved tidbits from presentations, customer testimonials and CTAs scattered throughout. They went into great detail by telling the story of what Moz Premium was, how it was used and who could benefit from it. They surveyed customer service to learn and anticipate customer questions and used the customer’s language in writing the copy.
Landing pages Landing pages are at the heart of any successful Buy TG Database marketing campaign. The ideal length of your landing page will depend largely on the goal of the page. Longer landing pages are ideal for more information-intensive requests, like starting a free trial of a paid product, an online course, or service. Because money is involved (this applies to free trials, too), people what to know precisely what they’re getting – and what they’ll get out of it. For example, in the famous case study that Conversion Rate Experts used to make $1 million for SEOMoz (now Moz), the goal was to increase subscriptions of the Moz premium program.
The original landing page was more of a one-minute sampler, whereas the redesigned, longer landing page involved tidbits from presentations, customer testimonials and CTAs scattered throughout. They went into great detail by telling the story of what Moz Premium was, how it was used and who could benefit from it. They surveyed customer service to learn and anticipate customer questions and used the customer’s language in writing the copy.