|
Post by account_disabled on Feb 22, 2024 6:52:31 GMT
Foxtrot before February 24 and Foxtrot after February 24 - what has changed in the values, positioning and mission of the brand? There are no changes in the brand's values and positioning. We still offer technical expertise. Foxtrot is present in almost all cities where it was before the war. Now we have 11 2 stores open, of which 7 operate in the format of delivery points. We promise buyers product quality, fair price and rational logistics. have marketing goals changed? In general, no. The task is to maintain customer loyalty, without large-scale expansion, as in previous periods. We are currently monetizing the trust of the number of customers we have as much as possible. In the last three years before the war, Foxtrot increased its customer base by 30%. We reached more than 12 million contacts, of which 2.5 million were active during the year. Having such a foundation, we do not invest in development and Dominican Republic WhatsApp Number expansion, but work with this client base, trying to satisfy them as much as possible. social responsibility, charity is now an integral part of the marketing of any business in Ukraine? Why? how to do it correctly, are there any norms of communication about charity? It is correct to do as the heart suggests, relying on opportunities. Already on the second day of the war, we organized assistance to the military and Terrodefense. Today, the amount of our contribution in the form of equipment and electronics reaches UAH 11.5 million. We do not forget about our other, earlier commitments. In particular, about the support of the social project to help animal shelters, which we implement together with the Happy Paw charitable foundation. One cannot stand aside and limit oneself to purely business interests. It is necessary to take care of the interests of the state and society, and this is the first insight of this period. Interview with Alexey Zozulya, CEO of Foxtrot what is your main message Foxtrot is a Ukrainian company that continues to work for Ukraine.
|
|