Post by samsparrow74 on Feb 15, 2024 3:02:05 GMT
Last October 4, National Cinnamon Roll Day was celebrated in Sweden , probably the best-known sweet in Swedish lands. As October 4 approaches, retailers deploy all their weapons to knock out the competition and fire accurate shots at the heart and stomach of the consumer . Well, the convenience store chain Pressbyran and the agency Åkestam Holst had a most curious idea to convince their clientele to buy cinnamon rolls in their establishments.
His ploy? Asking Pressbyran employees to wear contact lenses with drawings of cinnamon rolls and the price of such delicious Swedish food. If you do not see Pakistan Phone Number List the embedded video correctly, click here Those baptized by Pressbyran and Åkestam Holst as "eyefluencers" were present in up to 300 stores on October 4, when National Cinnamon Roll Day was celebrated in the Scandinavian country. Such an unusual campaign was promoted through a video, outdoor advertising actions, social networks and promotions at the point of sale.
This unique advertising formula puts a good handful of questions on the table , including whether it is perhaps excessively disturbing or whether it could be considered subliminal advertising. If you do not see the embedded video correctly, click here Åkestam Holst assures, however, that the campaign in question takes place directly in front of the customer's eyes, so there is really nothing to hide. What is clear is that if you don't have to push the customer too much to fill their bellies with delicious cinnamon rolls, the Pressbyran campaign definitely turns them into an absolutely irresistible delicacy to which it is completely impossible to say "no."
His ploy? Asking Pressbyran employees to wear contact lenses with drawings of cinnamon rolls and the price of such delicious Swedish food. If you do not see Pakistan Phone Number List the embedded video correctly, click here Those baptized by Pressbyran and Åkestam Holst as "eyefluencers" were present in up to 300 stores on October 4, when National Cinnamon Roll Day was celebrated in the Scandinavian country. Such an unusual campaign was promoted through a video, outdoor advertising actions, social networks and promotions at the point of sale.
This unique advertising formula puts a good handful of questions on the table , including whether it is perhaps excessively disturbing or whether it could be considered subliminal advertising. If you do not see the embedded video correctly, click here Åkestam Holst assures, however, that the campaign in question takes place directly in front of the customer's eyes, so there is really nothing to hide. What is clear is that if you don't have to push the customer too much to fill their bellies with delicious cinnamon rolls, the Pressbyran campaign definitely turns them into an absolutely irresistible delicacy to which it is completely impossible to say "no."