Post by huangshi715 on Feb 15, 2024 4:27:55 GMT
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky part is understanding – and adapting to – the way your users’ behavior changes when they’re browsing from the palm of their hand. How do their motivations differ from desktop users? What anxieties do they have when they land on your page? Understanding which questions to ask is the only way to get the answers you need to create high-converting mobile landing pages.
In our recent Unwebinar, Bryan Eisenberg (author of Call to Action who boasts over 20 years of CRO experience) helped demystify the mind and motivations of mobile users, and provided a clear breakdown of the anatomy of a high-converting mobile landing page. You can watch the full recording of UAE Email List the webinar here, or keep reading for three questions you must ask to create smoother, more delightful landing page experiences for your mobile users. Question #1: How much information do your mobile users really need? Bryan explained that the behavior of your mobile users is fundamentally different from your desktop users – especially when it comes to gathering information.
He likened the behavior of desktop users in the research phase to sitting down to have a complete meal. They pour a glass of water, get out their napkin and set the table. They’re in a mindset that makes them more likely to deep dive into topics and finish what they start. But on mobile, Bryan explained, it’s a whole different ballgame: The behavior is much more snack-like. We won’t take a deep dive – we want bits of information.
In our recent Unwebinar, Bryan Eisenberg (author of Call to Action who boasts over 20 years of CRO experience) helped demystify the mind and motivations of mobile users, and provided a clear breakdown of the anatomy of a high-converting mobile landing page. You can watch the full recording of UAE Email List the webinar here, or keep reading for three questions you must ask to create smoother, more delightful landing page experiences for your mobile users. Question #1: How much information do your mobile users really need? Bryan explained that the behavior of your mobile users is fundamentally different from your desktop users – especially when it comes to gathering information.
He likened the behavior of desktop users in the research phase to sitting down to have a complete meal. They pour a glass of water, get out their napkin and set the table. They’re in a mindset that makes them more likely to deep dive into topics and finish what they start. But on mobile, Bryan explained, it’s a whole different ballgame: The behavior is much more snack-like. We won’t take a deep dive – we want bits of information.