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Post by samsparrow74 on Feb 15, 2024 4:56:50 GMT
ARAT is the first media agency in terms of the volume of advertising investment managed in 2018 , with 455.6 million euros, according to the latest Infoadex Study of media agencies 2019 . It thus climbs one position compared to the previous year - with 12.5 million euros more - and is placed with a notable difference of 34.1 million euros over the second classified. In this way, it strengthens its leadership in our country and continues its upward evolution in recent years, against the general market trend in Spain. Patricia Fernández and Carlos Ramalho, managing directors of CARAT Spain, affirm that: “This is a triumph resulting from the collective work of a great team. This collaborative culture is reflected in the excellence of the service we provide to our clients thanks to our ability to offer unique solutions in the Taiwan Phone Number List market. The digital transformation is shaking up traditional structures and the way in which brands relate to consumers who are increasingly demanding and immune to more traditional forms of advertising. At CARAT we work every day to respond to these demands and we have understood that, only through innovative ideas and with new technologies as a reference, will we be able to satisfy them. The application of this model results in this milestone for CARAT. Our progression is the result of the great work we have been doing for years and that the market already recognizes us with this privileged position. 1 in attracting new business This dominant position of CARAT has also recently been ratified by studies such as the ranking prepared by COMvergence New Business Barometer (NBB) , which analyzes new business activity during the first half of 2019 both in Spain and in the rest of the world, and positions to the agency in number 1 in our country and also to Dentsu Aegis Network. Finally, another report in our country - NB Score Media Agencies from SCOPEN - positioned Dentsu Aegis Network - with its media agencies CARAT, DentsuX and Ymedia - as the leading group in attracting new business in 2018, taking 23rd place. 6% of the total volume and 3.4 points behind the second.
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