Post by samsparrow74 on Feb 15, 2024 5:21:04 GMT
The CMO continues to be a position that falls mostly on male shoulders, but fortunately not as much as before. Until not long ago, women made up only a third (34%) of CMOs who had just been appointed to this position. However, in the last four years this proportion has grown considerably. According to a recent study by consulting firm Russell Reynolds Associates , 48% of CMOs appointed during the first half of 2019 were women. In the first six months of this year, chair changes with CMOs as protagonists also increased by 12% compared to the same period in 2018. With nearly half of women awarded the title CMO in the first half of 2019, the figure revealed by research by Russell Reynolds Associates represents an all-time high .
Such a positive proportion is, however, very close to that achieved during the first half of 2016, when 47% of the CMOs newly appointed to this position Malaysia Phone Number List were women. The gender gap in the CMO position, a victim of strong fluctuations in recent years In the last six years there have been sharp ups and downs in the appointments of women as CMOs (in order to achieve the desired parity). The figures for the first half of 2015 were particularly negative, when only 34% of new appointments to the CMO position went to women. A second report published by Spencer Stuart at the beginning of the year shows that the CMO position is indeed embracing gender diversity .
Not in vain, in 2018 more than a third of the consumer brands that invest the most in advertising in the United States had women heading their marketing department. And not only that. 8 of the 18 CMOs who debuted in this position in 2018 on the other side of the pond were women. Although in the position of CMO the gap between men and women also inevitably concerns salary (unfortunately unequal), an Equilar investigation with data from the end of 2017 concluded that women positioned in senior marketing positions within companies were compensated with salaries 36% higher than men . It is worth pointing out, however, that to undertake this research regarding the remuneration of CMOs Equilar used a particularly small sample.
Such a positive proportion is, however, very close to that achieved during the first half of 2016, when 47% of the CMOs newly appointed to this position Malaysia Phone Number List were women. The gender gap in the CMO position, a victim of strong fluctuations in recent years In the last six years there have been sharp ups and downs in the appointments of women as CMOs (in order to achieve the desired parity). The figures for the first half of 2015 were particularly negative, when only 34% of new appointments to the CMO position went to women. A second report published by Spencer Stuart at the beginning of the year shows that the CMO position is indeed embracing gender diversity .
Not in vain, in 2018 more than a third of the consumer brands that invest the most in advertising in the United States had women heading their marketing department. And not only that. 8 of the 18 CMOs who debuted in this position in 2018 on the other side of the pond were women. Although in the position of CMO the gap between men and women also inevitably concerns salary (unfortunately unequal), an Equilar investigation with data from the end of 2017 concluded that women positioned in senior marketing positions within companies were compensated with salaries 36% higher than men . It is worth pointing out, however, that to undertake this research regarding the remuneration of CMOs Equilar used a particularly small sample.