Post by huangshi715 on Feb 15, 2024 7:10:55 GMT
Editor’s note: To celebrate the launch of The Conversion Marketer’s Guide to Landing Page Copywriting, it’s Copywriting Week on the blog! Stay tuned for more copywriting-themed posts that will help make you a better writer and a smarter marketer. I hate to tell you this, but… you’ve been lied to all this time. Most of everything you’ve been told about copywriting is complete . Crap. Nonsense. Hogwash.
It sucks, but don’t fret. At this year’s Call To Action Japan Email List Conference, conversion copywriter Joanna Wiebe set things straight. It’s not easy calling out the great copywriting legends like Ogilvy and Caples, but someone’s gotta do it. And quite frankly, we’re glad it’s Joanna – with over 10 years of copywriting and A/B testing experience, she literally wrote the book on landing page copywriting.
In her CTAConf talk, Joanna challenged so-called “golden copywriting principles” which come from a time where print ads and billboards were dominant across marketing departments and ad agencies. Because we live in a different world now, Joanna explained, old-school copywriting principles have to be tested.
It sucks, but don’t fret. At this year’s Call To Action Japan Email List Conference, conversion copywriter Joanna Wiebe set things straight. It’s not easy calling out the great copywriting legends like Ogilvy and Caples, but someone’s gotta do it. And quite frankly, we’re glad it’s Joanna – with over 10 years of copywriting and A/B testing experience, she literally wrote the book on landing page copywriting.
In her CTAConf talk, Joanna challenged so-called “golden copywriting principles” which come from a time where print ads and billboards were dominant across marketing departments and ad agencies. Because we live in a different world now, Joanna explained, old-school copywriting principles have to be tested.