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Post by samsparrow74 on Feb 15, 2024 7:19:34 GMT
The Mobile Marketing Association (MMA Spain) and Ditrendia, a digital strategy consultancy, have signed a strategic collaboration agreement with the aim of joining forces , carrying out joint actions aimed at creating conferences and collaborating in the creation and development of white papers. and research related to digital and mobile marketing. The signing of this agreement between the two institutions will promote the development of joint actions to promote research, innovation and development, as well as the implementation of collaborative actions around the keys to digital transformation where mobile marketing has a outstanding relevance. For Elia Méndez, general director of the MMA in Spain, this agreement represents "the possibility of integrating a reference consulting firm like India Phone Number List Ditrendia, with which we intend to carry out reports and conferences of interest to our associates." To which Fernando Rivero, CEO of Ditrendia adds "for us it is a true honor to be part of the most important Mobile Marketing Association in the world such as the MMA and to convey to our clients the advantages that this collaboration brings us." The Video Network was born with the objective of covering a double need. On the one hand, opening the market to all professional filmmakers who often cannot access advertising shoots due to lack of contacts and, on the other, making the benefits of online advertising and video marketing available to small advertisers. Video is the perfect tool for companies to publicize their products or services and carry out online promotions with a greater return on investment ," explains the founder and CEO of The Video Network, Daniel Astudillo . «64% of users who watch an online video later buy one of the associated products, which is why we believe that it is important that SMEs, entrepreneurs and self-employed people alike, can have marketing tools that help them generate content strategies. interesting to attract your target audience, build loyalty and improve your sales in the digital environment," explains Astudillo. If you do not display the embedded video correctly, click here . Promoting the digital transformation of SMEs Companies that use video in their marketing strategies obtain a 27% higher CTR (percentage of users who click on the link of an advertising video) and a 34% higher web conversion than those that do not use it (according to data of Aberdeen Group).
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